From the Inbox - A Horrible Way to die

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Help us save sea turtles by putting an end to destructive fishing practices by the tuna industry. Make your gift today.

Dear Friend,

Largely due to the tuna industry's destructive fishing methods, some Pacific sea turtle populations have declined as much as 95% over the last thirty years.

Description: Take ActionThat’s why Greenpeace is mounting a public campaign to expose the truth behind the tuna industry and to get them to clean up their act. But to really turn up the pressure we need to raise $60,000 in the next 48 hours. Please make a donation today and help us save these sea turtles and protect the oceans.

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As you’re reading this email, it’s likely that a sea turtle caught on a tuna industry long line is slowly drowning somewhere in the Pacific Ocean.

It happens thousands of times every year and is a major reason why ALL five Pacific sea turtle populations are listed as either critically endangered, endangered or vulnerable. Some species, like the leatherback turtle, have seen their populations decline as much as 95% over the last 30 years.1

The truth is that we can’t save these turtles if we don’t get the canned tuna industry to clean up its act and change its fishing methods now -- including ending the use of conventional long lines.

That’s why Greenpeace is mounting a public campaign against the industry and why we’ve sent our ship Esperanza to the Pacific to directly engage with the tuna fishing vessels responsible for the destruction.

But we need to hit our goal of $60,000 within the next 48 hours to keep the pressure up. Please, rush us your most generous contribution today and help us save these sea turtle populations before it is too late.

Of all the fishing methods the industry uses to cut corners out on the water, long lines could be the most gruesome and deadly. They are primarily used by the tuna industry to catch yellowfin and albacore tuna-- the same tuna that you find at your local supermarket.

Long lines are just that -- ropes set by fishing vessels that stretch from buoy to buoy across the open ocean, with thousands of hooks stretching for miles. Every few yards, a long lead ending in a baited hook dangles from the main line.

Unsuspecting sea turtles go down to nibble on the bait and get hooked. When they can’t return to the surface for air they drown and die a completely needless death. When the ship returns the dead turtles are unhooked and discarded over the side of the ship.

Together we can make this stop. We’ve already changed the supermarket seafood industry in this country and Greenpeace has successfully reformed the canned tuna industry in other parts of the world. We know we can do it here...but not without your support.

Help us save these turtles before it is too late and by rushing us your most generous contribution today. We only have 48 hours to hit our goal of $60,000. Don’t wait.

Greenpeace doesn’t take money from corporations or governments. Our campaigns are solely supported by people like you who care about the future of our planet. We literally can’t do this without you.

Thanks for all you do.

Sincerely,

Casson Trenor
Greenpeace Senior Markets Campaigner

P.S. One of the easiest things you can do to help after you make your contribution is forward this email to your friends.
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1. R. L. Lewison et al, ‘Quantifying the effects of fisheries on threatened species: the impact of pelagic longlines on loggerhead and leatherback sea turtles’, 2004: http://seamap.env.duke.edu/apps/pewlongline/LewisonEtAl2004_LonglinesOnTurtles.pdf



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